Activision is taking a strategic approach to enhance interest in 'Call of Duty: Modern Warfare 4' by utilizing the release of 'GTA 6' to raise its visibility. The company has recognized a drop in media coverage for the franchise over time, which they refer to as the 'Call of Duty tax'. Recent articles have outlined the revival plan and the upcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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